What Does Google Say About You?
Here’s a simple truth about business in 2025: before anyone decides to buy from you, visit your store, or even pick up the phone to call you, they’re going to Google you. That first page of search results is your new storefront window, your digital handshake, and your permanent first impression. What it says about you can either build instant trust or instantly kill a sale. Your online presence isn’t just your website anymore. It’s your entire digital footprint—and it’s your reputation. This footprint has several key components. First is your Google Business Profile. This is the box that pops up in Google Maps and local searches, showing your hours, phone number, and—most critically—your star rating and reviews. An incomplete or poorly managed profile with bad reviews is a massive red flag for customers. Then you have your social media channels. Are you engaging with customers and showing a vibrant brand personality, or are your profiles ghost towns with posts from two years ago? Both tell a story. And, of course, there are the review sites like Yelp, Trustpilot, or industry-specific forums where customers are having conversations about you whether you’re participating or not. Managing this isn’t a passive activity; it requires a proactive strategy. You can’t just sit back and hope for good reviews. We help you implement simple systems to encourage your happiest customers to share their positive experiences online, building a powerful wall of social proof that new prospects can see. More importantly, we monitor for new reviews and mentions across the web. When a negative review inevitably pops up, responding quickly, professionally, and authentically can turn a bad situation into a public display of excellent customer service. Ignoring it, on the other hand, lets the negative comment define you. Your online reputation is being built every…
No comments yet.