Video Platform As A Service
I’ve spent 35 years watching the same pattern repeat itself. A founder hires a marketing person or brings in an agency. They deliver a campaign, maybe even a good one. Then the founder hits a ceiling – they can’t maintain the momentum internally, can’t replicate what worked, can’t scale without bringing the agency back in for every single thing. The dependency becomes the bottleneck. That’s the structural problem with how most marketing partnerships work. Even when project delivery succeeds, it creates ongoing coordination costs that prevent true organizational independence. You’ve got ten different handoffs, three people doing half the things they need to be doing, and nobody connecting strategy to execution without friction. Around 95% of projects fail to deliver the business outcomes and benefits in full – not because the work is bad, but because the model itself creates value leakage at every handoff point. So I’m building something different. Not a pivot. An evolution based on what I’ve observed across almost 7,000 products and a billion dollars in billing revenue. The Boutique Model That Eliminates Handoffs I call it a full-service boutique. That means the typical agency model – video production, strategy, branding, implementation, photography, media buying – gets paired down into my studio. Twenty channels of audio. Five video capture points. Five complete sets in 1,000 square feet. I can produce an hour of broadcast-quality video in an hour, in 4K, with live switching. When that production capability gets married to social media management and AI content creation, I can generate massive amounts of content from any location. The takeaway is simple. Book the appointment. Show up. Grab a mic. Watch the cue cards on the teleprompter. Deliver a broadcast-quality presentation. That’s it. The most expensive person in any business is the leader, and he’s not going…
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