The Lead Generation Advice Industry Has an Execution Problem
The Lead Generation Advice Industry Has an Execution Problem I’ve spent two decades watching the gap between what people say works in lead generation and what actually produces revenue. The distance between those two points keeps growing. Here’s what I’ve observed: the people creating most of the lead generation frameworks you’re following have never had to hit a quota under their own name. They’ve never felt the pressure of a pipeline that needs to convert by Friday or the business doesn’t make payroll. They’ve never had to look a client in the eye and explain why the strategy they sold didn’t produce the leads they promised. They build theories. You live with the consequences. The Credential Gap Nobody Talks About Walk through any marketing conference. Scan the speaker lineup. Count how many of those experts offering lead generation advice have actually generated leads as their primary revenue responsibility in the last three years. Not managed a team that does it. Not consulted on it. Actually done it—where their income depended on the conversion rate. The number is smaller than you think. I’ve noticed something consistent across consultants who only prescribe recommendations without offering to fulfill the work themselves. It’s a clear signal they may not have the marketing skills or practical experience in the field they’re providing advice for. This isn’t speculation—it’s pattern recognition across hundreds of engagements where I’ve seen the aftermath of theoretical advice meeting operational reality. The research backs this up. Practical experience, a solid understanding of marketing strategies, and a track record of successful projects outweigh formal education in this field. Yet the industry remains flooded with theorists who’ve never personally hit a quota. Why Most Lead Generation Strategies Fail at Implementation Over 60% of marketers report that generating high-quality leads is their biggest challenge. Think…
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