SEO Pricing: How Much Does SEO Cost in 2023? [Industry Research]
In November 2022, we surveyed members of the SEO industry to find out how much they charge for SEO services. Here are the top 10 takeaways: 78.2% of SEOs charge monthly retainers for some or all of their services. 54.5% of SEOs only offer one pricing model (i.e., hourly, retainer, or per-project). $501–$1,000 is the most popular monthly retainer. $75–$100 is the most popular hourly rate. $2,501–$5,000 is the most popular per-project rate. Fewer than 1 in 10 SEOs (9.9%) charge more than $150/hour. Agencies and consultants charge significantly more than freelancers. There’s a clear positive correlation between experience and rates. (Surprising, right?) Local SEOs charge less than those with global clients. SEOs based in India, Central America, and South America charge the least. Let’s take a look at each pricing model in more detail. Sidenote. We had 439 submissions in total. However, after reviewing them, we removed 89, as they were either duplicates or spam. For example, many respondents supplied a website they clearly didn’t own (e.g., google.com) or had nothing to do with SEO. If a respondent’s site didn’t clearly offer SEO services, we removed them from our sample. Monthly retainer rates 78.2% of respondents charge a monthly retainer for some or all of their work. We found that $501–$1,000 per month is the most popular monthly retainer rate for SEOs, with 20.4% of respondents charging this rate. 42.8% of respondents charge between $501 and $2,000 per month. 68.8% charge $2,000/month or less, meaning only 31.2% command retainers of $2,001+. Here’s a breakdown of monthly retainer rates by region: Once again, India is a clear outlier here. 76% of India-based SEOs charge $1,000 or less per month. The remaining 24% charge between $2,001 and $10,000. Looking at U.S. and Canada data in isolation, 79.1% charge at least $1,001 per month—some command as…
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