Semrush AI SEO: How to Audit Your AI Search Visibility

AI answers are taking over search. More people are turning to Google AI Overviews, ChatGPT, and Perplexity for recommendations. And if your brand isn’t showing up in those AI answers? You’re missing out on a huge (and growing) slice of your market. That’s why Semrush built the AI SEO Toolkit. It’s a major unlock for marketers trying to understand how AI is impacting their business. Today, I’m going to show you how to use it — step by step — with a real example. TL;DR: Measure Your AI Search Visibility Here’s what you need to know about Semrush’s AI SEO Toolkit: What it does: Tracks how your brand appears across ChatGPT, Google AI Overviews, Google AI Mode, and Perplexity — showing which prompts include you and where you’re missing Provides prompt tracking, content audits, and competitor comparisons What it costs: $99/month per domain (no trial) Step 0: Start With a Brand Before we analyze anything, let’s pick a brand to make this walkthrough concrete. I went to Exploding Topics, browsed the ecommerce category, and picked Petlibro — a trending startup that sells smart pet feeders and water fountains. I have zero affiliation with Petlibro. This isn’t sponsored. I just wanted a brand that’s growing fast and has enough search demand to make this example interesting. Step 1: Get Your Search Baseline Before we look at AI, we want to know how Petlibro is doing in traditional search. It’s super valuable context that will help us understand how they’re performing in LLMs. To understand their current search baseline, head to Semrush’s Domain Overview. Enter the brand’s domain name and look at the last 18 months. Looking at petlibro.com, they’ve been growing a TON. They get most of their traffic from the U.S., rank for more than 25,000 keywords, and have a…

Source: lbm demo