Real Estate SEO: 6 Things You Can Do to Compete With Big Sites
Zillow, Trulia, Redfin. These names appear in almost every conversation about buying, selling, or renting property. This is not because people are particularly interested in these platforms but because they’ve become the default starting point for most property searches. The best illustration of this is that out of over 4.5M keywords that Zillow ranks for, bringing them an estimated 32.7M visits from search, the top keyword is “zillow”. And did you know that’s a more popular search term than “houses for sale” or even “apartments”? You might think there’s really nothing left for realtors and agencies. But here’s the twist: their niche focus is their secret weapon. These local experts can outshine the big names, proving that sometimes, being small is the biggest advantage. This is where SEO comes in. SEO (search engine optimization) for real estate involves strategies to boost your visibility in Google’s organic search results. This visibility brings free, consistent traffic that grows as you create more optimized content. The opportunity for boutique, small, and medium real estate businesses lies in four key areas: Hyperlocal keyword targeting. Long-tail keywords with high intent. Local link building. Exceptional customer service that fuels positive reviews, boosting your local search rankings. In other words, you need to do SEO better where it counts. In this article, I’ll share strategies and tips from SEO experts in the real estate sector, along with insights from high-performing niche sites. Our focus is exclusively on SEO, so we won’t cover search ads or listing your business on aggregators, as you’re likely already doing those. Challenges of SEO for real estate agencies and brokers SEO for real estate faces a few specific challenges. It’s good to know them to understand how to shape your strategy. Big sites dominate the share of voice. National real estate portals and aggregators…
No comments yet.