Quora Ads: Over 0K Spent. Here’s What I Learned

While it’s relatively easy to learn advertising on Quora, it takes a lot of trial and error to find out what works best. A few tricks can make your work more efficient and your campaigns more effective. I’ve been using Quora Ads since it began in 2017, spent over $200K advertising for three global brands, and given lectures on how to succeed in it. I’ve managed campaigns on Facebook and Twitter too, so I have a fair comparison of what makes Quora Ads good or bad. We’ll go through eight valuable Quora Ads takeaways that will save you tens of thousands of dollars in both ad spend and work hours.  Let’s dive in. 3. Quora provides some great targeting options Quora Ads offers four different types of primary targeting: Audience targeting and broad targeting are things we can encounter on other platforms too. Nothing too groundbreaking there, so let’s focus on the other two primary targeting types: contextual and behavioral targeting. You can read what it’s about in the screenshots, so let me jump straight to the best use cases. In Ahrefs, I most often went for the Contextual -> Topics targeting shown above. It gives us solid control over where the ads are shown. But it pays off to learn how Quora assigns topics to its questions, as that’s far from perfect. To do this, look up the topic in the search bar and go through the results: Switch to the “Answer” tab to only see questions, then check the list and inspect all the labels under a few questions after clicking “View question log” to better understand how good or bad of a job Quora does in your niche: Here’s an example of how broad or irrelevant Quora can go sometimes: However, in my experience, going a bit more broad with the choice…

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