Quality SEO Content: The QRIES Approach for Better Rankings

Quality SEO content keeps readers glued to the page. The key? Producing content that satisfies both search intent and user experience. But most SEO content fails to do this. The focus is on on-page optimizations while ignoring what actually keeps readers engaged. In this guide, you’ll learn how to use my QRIES framework to: Create content that naturally aligns with Google’s quality standards Build authority that naturally attracts backlinks Scale quality content production First, a refresher on how Google assesses content quality. How Google (Probably) Evaluates Content Quality Google can see which content holds visitors by tracking user behavior. That means Google knows how long visitors stay on a page, how much they scroll, and whether they explore more of the site. When users do these things, it suggests the content successfully holds their attention. And when that happens, it can act as a signal to Google that the content is relevant and helpful. This in turn can lead to higher rankings, more traffic, and more conversions. But how do you create content that users love and want to consume more of? For starters, we can use Google’s E-E-A-T guidelines to point us in the right direction. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. While not a specific ranking factor (and not the only thing to consider when creating high-quality content), Google uses E-E-A-T as a framework to evaluate content quality. Let’s quickly go over these guidelines: Experience means the content should be created by someone who truly understands the topic firsthand Expertise means the creator should be a subject matter expert with in-depth knowledge of the topic Authoritativeness reflects the reputation and credibility of the source (creator or website) Trustworthiness assesses whether the information is reliable and accurate and whether the website is safe and reputable When users…

Source: lbm demo