Long-tail vs. Short-tail Keywords: What’s the Difference?

The difference between long-tail and short-tail keywords comes down to popularity. Many people search for short-tail keywords, while few search for long-tail keywords. Because of that, long-tail keywords are generally easier to rank for and tend to attract searchers with more specific intent. This has made targeting them a widely adopted SEO tactic.  So should you follow suit and prioritize long-tail keywords at all times?  But first, why are they called that? It’s not about how many words they contain or how specific they are.  Short- and long-tail keywords got their respective names from the position on the “search demand” curve.  If we take all search queries that people have performed in Google in the course of a month and order them by their search volumes, it’ll look somewhat like this: As you can see, long-tail keywords are literally in the “long tail” of this graph. It’s because they are less popular (but not “worse”) variations of the short-tail keywords/head terms on the “fat head” of the curve.  By the way, there are two types of long-tail keywords you should know. Supporting long-tail keywords Supporting long-tail keywords are less popular variations of more popular search queries. They are basically broader topics in disguise.  To illustrate, while some people will search for “bedroom furniture chests”…  … the majority of people will look for the same thing using simply “dressers”: As you can see, despite having dramatically different search volumes, those keywords have virtually the same Keyword Difficulty (KD) scores. That’s one of the main reasons why using supporting long-tail keywords as primary keywords may not be the best idea.  So in most cases, you should probably avoid supporting long-tail keywords and focus instead on the other type: topical long-tail keywords.  Topical long-tail keywords  Topical long-tail keywords are the most popular way to look for a given…

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Source: lbm demo