Link Building 101: Using Online Communities and Forums for Backlinks in 2021

In our previous article from the Link Building 101 series, we discussed what hyperlinks are, why they are relevant and important for higher organic rankings, and how you can start earning backlinks using Google Alerts. I hope you’ve already managed to put it into action and you’re eager to learn another link-building strategy – this time slightly more challenging. Today we’re going to uncover how online communities and forums can play a crucial role in developing a healthy, authoritative, and diversified link profile in 2021. Whether your website is brand new or already established in its niche, this form of link-building has the potential of boosting not only your organic but also direct traffic. Source: Giphy First, let’s discuss ground rules If you’re looking to get successful at building backlinks using this method you need to know a set of basic principles. As with most of the link-building strategies out there, you mustn’t treat this superficially or you’ll end up earning yourself a manual penalty from Google. So, in order to obtain positive outcomes you have to: Find highly relevant forums for your niche – I can’t stress how important this is. Trust me, earning links for your B2B AI software from a pet food forum is a big “no-no”. Try and prioritize forums and online communities that have solid metrics such as organic traffic, referring domains and depending on what SEO tool you’re using DA (domain authority – SEMRush’s trademark), or DR (domain rating – aHrefs trademark). Take a look at how moderated those forums and communities actually are. You don’t want to be part of a platform that has zero moderation. Why? Because sooner or later Google will associate you with low-quality spammy websites and bots. You need to find that sweet spot of a forum where you…

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