Is SEO Dead? Heck NO. Here’s Why

If your customers still use search engines with organic results you can influence with SEO, then SEO isn’t dead. Here’s a flowchart to drill home the message: So… why do people keep saying it is?  Let’s discuss. “I can’t rank the pages I want to rank” People often say that SEO is dead because they find it increasingly difficult to rank the kind of content they want for high-volume terms. For example, say you sell air fryers. You’d probably love to rank your product or category page for a term like “air fryer,” right?  If we use Ahrefs’ Keywords Explorer to see how the SERP for “air fryer” looked in 2015, it’s clear that this used to be possible. All the top results were individual product pages. But if we look at today’s SERP, it’s a different story. Besides a product category page from Amazon, all results are blog posts listing top picks. Why did this happen? It may be that intent has changed over the years. But I think it’s more likely that Google has got better at understanding search intent.  Either way, it’s clear that folks searching for terms like “air fryer” now want to see product recommendations, not individual products. So this is what Google ranks.  Does this mean that SEO is dead? No. It’s just harder. You need to focus more on aligning content with search intent than ever before to succeed in SEO. For example, if you want to rank for “air fryer,” you’ll probably find it easier to rank a blog post listing top picks than a product or category page. If you want to rank for “stainless steel air fryer,” a product category page is probably the way to go.  Learn more: Searcher Intent: The Overlooked ‘Ranking Factor’ You Should Be Optimizing For “I can’t rank at all in some…

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Source: lbm demo