International Link Building: 9 Aspects That Might Surprise You
Building links to English content has been covered a million times. But what do we know about link building in non-English markets? A lot of that knowledge is often kept locally. There could be significant differences from what you’re used to. Success in one market doesn’t guarantee the same in another. Moreover, you’ll often run into link opportunities that violate Google’s guidelines, enticing you to overlook ethical link building practices to deliver results. In this article, we’ll go through nine aspects of international link building with the help of four SEO and link building experts who collectively share insights from more than 20 global markets: 2. Guest posting is often about buying the placement Guest posting is one of the most popular link building tactics worldwide. Data from Authority Hacker’s survey. What makes this different in smaller markets is the popularity of paid guest posting opportunities. Aditya said that running an outreach campaign with “paid post” in the subject line in India can easily achieve a 20%+ conversion rate, including from established high-authority websites. I’m also regularly seeing such opportunities in Czech/Slovak SEO groups, and other contributors reported that it’s common in their markets, too. As expected, these paid article insertions aren’t usually tagged as sponsored, allowing link equity to pass (which is against Google’s guidelines). Free guest posting then falls into two categories: You must show that you’re credible and authoritative enough in the niche to get the opportunity (well, that’s best practice anywhere in the world). You post content on websites that allow UGC. Andrew mentioned this is popular in Indonesia, especially on bigger media websites where it’s otherwise difficult to land coverage. The links are usually nofollowed, but the exposure and potential SEO benefits (think E-A-T, “nofollow” being a hint, etc.) are worth it. A UGC example from one…
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