Inbound Marketing: Benefits, Strategies, and Examples
Inbound marketing can have an immense impact on how you generate leads. What’s different about inbound marketing? It focuses on attracting customers to your business rather than pushing messages out to them. Mobile vet service, BetterVet, demonstrates the power of this approach. BetterVet doubled down on SEO by publishing A LOT of helpful content to help folks care for their pets. Like this: The effort paid off. BetterVet’s organic traffic has exploded: Want to learn how inbound marketing can boost your business? You’re in luck. Today, you’ll learn key strategies to add to your marketing mix and see successful case studies for inspiration. Inbound vs. Outbound Marketing Should you focus on inbound or outbound marketing? Backlinko is biased toward inbound, but you could benefit from using both methods. Here are the differences: Inbound Marketing Outbound Marketing Method Pull: Attract customers organically by creating content they value Push: Push general messages out to a broad audience Content Examples Blog posts, articles, social media updates, email newsletters, ebooks, whitepapers, webinars, infographics, videos, podcasts Digital advertisements, email blasts, TV commercials, billboards, direct mail, cold calls Cost Generally more cost-effective in the long run due to lower customer acquisition costs Can be expensive due to the high cost of advertising Ideal For Attracting fewer, but more highly qualified leads Reaching a larger, broader audience quickly Why Inbound Marketing Is So Effective What’s so special about inbound marketing? Simple: It works. Here are the top four benefits of inbound marketing: #1: It Attracts Qualified Leads Inbound marketing acts like a magnet for high-quality prospects. How? Your audience comes to you with hands raised for something. They could be downloading a resource, signing up for a webinar, booking an appointment, or buying your product. Point is: These are people willing and ready to engage with your…
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