How Video Marketing Works for Small Business, Here’s Proof.
How Sanjay Tulsiani Turned 800 Followers Into 14,000 and Kept His Business Growing for a Decade I need to tell you about a transformation that changed how I think about video production. In 2012, I started working with Tech2 Business Solutions in Chicago, Illinois. Sanjay Tulsiani, the President, was a startup entrepreneur trying to make his staffing company succeed. His social media following sat at around 800 people. His web presence was minimal. And he was fighting an uphill battle for public perception in a competitive market where perception determines survival. He needed more than a video. He needed a communication system that could bypass the noise and connect directly with clients and candidates. The Before State: When Good Intentions Meet Amateur Execution Before we started working together, the company was doing what most organizations do – they were trying. They had people on camera. They were posting content. They were making an effort. The problem wasn’t effort. The problem was execution. When you watch someone on camera who hasn’t been coached, you see it immediately. The ums and ahs. The eyes drifting off-screen. The awkward pacing back and forth like they’ve got a rock in their shoe. No physical cues to punctuate their points — you know, the classic one-two-three finger count that gives viewers a visual anchor. No measured timbre in their voice. No ability to punch down specific points with the kind of emphasis that makes people lean in. I call it the baptist preacher problem. You need to be able to preach a little bit to get your point across on camera. Most people can’t do that without training. And here’s what the research confirms: 89% of consumers report that video quality significantly influences their trust in a brand. When your video looks amateur, people make…
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