How to Use Social Listening for Lead Generation

Would you like your social media marketing strategy to bring in more leads? Hardly any business would say “no” to that. One of the best ways to generate leads from social media (apart from investing in social media advertising) is to use social media listening. At this point, just about any business uses social media monitoring to help their customers and prevent a social media crisis. These days anyone can message their favorite brand on Facebook and get help immediately. Anyone can tweet to a business on Twitter and hear back within a day. Social media support has become a norm rather than a competitive advantage. Yet, not many businesses realize that social media listening can also be used to acquire customers, not just help existing clients. How to turn your social media strategy into a lead generation powerhouse? Let’s see! 1. Treat Social Media Listening as a Project The first step is to create a well-defined process. More often than not, social media listening is mostly owned by your social media team (or a single social media manager).  They login to a dashboard (or an individual platform like Facebook or Twitter), go through private messages and post standard replies (like “Send your order number here to get help”). Then they scroll through updates where the brand was tagged to see if there is anything else that needs a reply. This is a bare minimum effort that a social media listening strategy usually entails. Yet, this strategy fails to capture important opportunities, like winning a new customer or fixing a fundamental product or website error. To make more of your social listening strategy, make sure to: 1.1. Monitor more than your tagged mentions or DMs If your brand is more or less known in the industry, consumers will be discussing…

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