How to Use Google Keyword Planner in 2023

Google Keyword Planner is a keyword research tool for advertisers. But you can also use it to find keywords for SEO. It can even show you the keywords your competitors are targeting. In this guide, you’ll learn how to get some serious SEO value from Keyword Planner.  Step 1. Get access to Google Keyword Planner Google Keyword Planner is free. All you need is a Google Ads account to use it.  To set one up, go to ads.google.com, click “Start now,” and sign in to your Google account. Next, click the small blue “Switch to Expert Mode” link. Then click the small “Set up an account only” link. On the next screen, enter your billing country, time zone, and currency, then click “Submit.” On the success screen that follows, click “Explore your account.”  On the menu bar, click “Tools and settings” > “Planning” > “Keyword Planner.” Step 2. Discover new keywords If you want to see search volumes and metrics for an existing list of keywords, click “Get search volume and forecasts.” Otherwise, click “Discover new keywords” to find new keyword ideas. There are two ways to discover new keywords: Start with ideas – Enter up to 10 words or phrases related to your business.  Start with a website or webpage – Enter a URL and choose whether you want keyword suggestions based on the whole site or just that page.  For example, if we enter a few keywords related to SEO, we get 2,934 keyword ideas. This is pretty low compared to the number of keyword ideas you get from a third-party keyword research tool like Ahrefs’ Keywords Explorer. But the neat thing about Keyword Planner is that it generates related ideas that don’t contain the terms you entered.  For example, here are some ideas we get if we enter “SEO” as our…

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Source: lbm demo