How to Pick an SEO Agency (With Questions To Ask)

Before we start, I’d like to make a statement. The article you are reading is not from a digital agency owner promoting his SEO agency—instead, this an article from an agency owner who has seen many different models. Throughout this article, I’ll be suggesting some questions worth asking as you begin your journey of choosing the right SEO partner. I’ve been in this field for nearly 30 years. In my decades of working in digital marketing and consulting roles, I had always made it a point to understand the process other SEO agencies use. I have also seen some agencies evolve as SEO became extremely tougher in the last five years. However, others firms have stayed with their original model, much to the detriment of their customer. You Get Good Results by Staying Current with the SEO Industry It’s true; not all SEO agencies are alike. But that is good news for a business owner. Not all models fit all businesses (as we will discover throughout this text). It’s all bout finding the right SEO company for your business. It’s no different than finding the right partner for marriage. Or choosing the right pants for your body. It’s important to realize that the digital marketing consulting industry is like any other industry. We have all degrees of talent and service providers. Like doctors or lawyers, some SEOs are masters of their craft, while others are still growing and learning. But unlike a doctor or lawyer, you don’t need any certifications to start consulting on marketing. A digital marketer of any kind, whether in SEO, SEM, social media, etc., is not required to continue taking exams and studying new information. I have seen plenty of “SEO experts” who are not experts by any definition. But plenty of useful information is available…

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