How to Perform a Competitor Link Analysis in 3 Steps

A competitor link analysis is an assessment of the link profiles of major competitors where you look at their link building strategies to gain insights. Implementing some of the same strategies in your own link building can lead to higher rankings in search engines and increased business outcomes. Performing this kind of analysis allows you to find sites that commonly link to websites similar to yours. If you look at well-ranking competitors and they have a lot of the same links, those links may be the ones helping them to rank. Let’s take a look at how to perform a basic audit. Later, I’ll show you how to scale this process to get even more insights using bigger data.  Scaled link intersect process With a scaled process, you’re working with more data that can lead to additional insights and opportunities. You’ll spend more time up front going through this process, but you may be able to reuse the opportunities you find for other clients. I would expect it to take two to four hours for most people to follow this process. First, we’ll look at your competitors’ links to find your niche-specific links. And later, we’ll look at other sites in your city to find local link opportunities. Niche links The easier process that we covered earlier just looks at direct competitors. If you have more than 10 direct competitors, you can still use a similar process to what I’m about to show to gain more insights.  Just skip the section below and go directly to where you’re exporting referring domains of competitors. You can use your own list or get a larger list from the Competing Domains report in Site Explorer. Local only This process is a great fit for companies focused on local SEO, but it requires a little…

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Source: lbm demo