How to Do a SERP Analysis

SERP analysis is a process that helps you determine if and how you can rank for a keyword and whether the effort is worth the reward. It’s important because not all keywords are created equal. Some are harder to rank for than others, so you must choose wisely. In this guide, you’ll learn how to analyze a SERP to see if it’s crackable. Let’s get started. Step 2. Investigate if (and how) you can rank Now that we have completed our top-level overview, we can consider other factors using the SERP overview in Ahrefs’ Keywords Explorer. We should consider four key elements in our SERP analysis when investigating the ranking difficulty: 1. Domain Rating (DR) DR is one of Ahrefs’ most widely used metrics in SEO. It shows the relative strength of a website’s backlink profile on a scale from 0 to 100. It’s not a Google ranking factor, but there are a couple of reasons why it can be easier for high-DR sites to rank on Google:  They can boost a page’s strength with internal links – High-DR sites have lots of strong pages. They can funnel some of this strength to specific pages with internal links. They are often trusted brands – People may prefer to click these results on the SERPs. They may also have more topical authority, which may help.  These reasons explain why 64.9% of SEOs pay attention to DR when analyzing their chances to rank: Do you pay attention to Domain Rating (or any other “website authority” metric) when analysing your chances to rank for a given keyword? — Tim Soulo 🇺🇦 (@timsoulo) April 27, 2022 While it’s certainly possible to outrank a higher DR site, a good rule of thumb is to look for pages ranking in the top 10 with the same DR as you or lower….

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