How to Develop Your Brand’s Tone of Voice (Examples + Template)

Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. It’s the cadence, nuance, and connotation that goes along with each sentence. Even if the final product becomes an audio ad or video tutorial, text is the foundation of all content marketing formats. In this article, you’ll discover: How a precise tone attracts the right people to your content The importance of a recognizable brand tone Tone of voice examples to study A proven system for developing your tone How to use tone of voice guidelines A Tale of Two SEO Tones Let’s look at a quick example of how tone of voice can affect content in the SEO space. Backlinko’s confident brand tone of voice builds trust and establishes the website as a go-to resource for cutting-edge digital marketing strategies. On Backlinko, you know you’re getting SEO tips you can immediately use. Contrast this tone with The SEO Rant!, a lively and humorous podcast. Backlinko and The SEO Rant! give advice in the same niche, but Backlinko’s brand tone conveys precise guidance, and The SEO Rant!’s brand tone conveys unfiltered passion. The tone of each brand’s content manages expectations and gives you a sense of the type of SEO knowledge it offers. Why Tone of Voice Affects the Success of Your Content Marketing Blog posts, social media posts, and email messages are common forms of written communication that benefit from a strong brand tone of voice. Your business has a greater chance of becoming a tastemaker if you communicate a distinct point of view…

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