How to Create Good Content With Help From AI

The advent of generative AI has made it easy to create content for websites, but creating good content is another matter. Webmasters and self-described SEO experts have unleashed a flood of what’s basically website spam, using AI to churn out mountains of quick, machine-written pages in the hopes that some of them might rank well. It’s a lot like how email spam works: If they put enough junk out there, occasionally, one of their messages will convince someone that there really is a Nigerian prince looking to give them a million dollars. But just because so many people are using AI to create lousy content doesn’t mean that there aren’t good ways to use AI for your website. In fact, even Google says that “our focus [is] on the quality of content, rather than how content is produced”: If you can use AI to help you create content that’s high-quality and useful to readers, it’s totally fine to do so. The key is to think of AI not as a replacement for human effort and expertise but as an assistant that can help you spot opportunities to improve your content and create that content more efficiently. Useful AI Tools for Content Analysis Anyone can create an AI-powered tool that claims to be useful for SEO, especially now that ChatGPT Plus lets you make a custom GPT with very little effort. But if you want useful results, you’ll need to stick with AI tools made by trustworthy sources with known expertise. Custom GPTs Here are a few GPTs made so far by highly regarded figures in SEO: GSC Keyword Ranking Changes Scatter Plot by Marie Haynes: Export a CSV from Google Search Console showing your keyword rankings over a period of time overlapping the date of a Google update. Then, upload…

Source: lbm demo