How to Choose an Enterprise SEO Tool

Enterprise SEO tools are made to meet the needs of larger and more complex companies. They typically need to support more users and have controls and permissions for what different user groups can access. Companies need the user interface to cover many languages so teams all over the world can use the tools. Enterprises usually have the highest demands for data. They also need high limits and easy access through APIs so they can get quick insights and report on progress. Let’s look at your options. Cautionary tales I’ve been around for a while, and I’ve been through this process. I’ve made mistakes, and I’ve talked to many others about their experiences as well. Here are some things I’d suggest looking into more. Jack of all trades, master of none Some tools seem to build features to check all the boxes on the shopping lists we talked about earlier. They may look great on paper. But when you go to use them, you realize that many of those tools may be mediocre and contain questionable data.  For example, as a technical SEO, I’ve found some tools to have things in their audit that they flag as issues—even though Google has said many times said things are not issues. The platforms often become reporting platforms rather than being used to help people do their jobs better. This can be because of long update frequencies. Or in some cases, you have to submit a request to get data, which slows down the process. You may encounter features that sound great on paper, such as automated insights. But more often than not, those insights have questionable value. They cause people to waste a lot of time doing things that don’t have an impact. Ahrefs is generally the preferred tool for people who work in SEO. SEOs…

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