How Many SEO Keywords Should a Page Really Target?

Here’s what we recommend: pick just one primary keyword and enough secondary keywords to cover a given topic in full. In the rest of the article, I’ll explain why and how. Why one primary keyword is enough There are at least three reasons why.  Reason 1. Any page needs one clearly defined topic Sounds quite obvious, but a satisfactory explanation of this idea can become complicated quite quickly. It’s probably best if we look at this from a user experience perspective.  Since people look for specific things online, it won’t be the best idea to make them look for those things on pages about multiple things or even worse—everything. So a single page targeting multiple topics will not be that useful. And since Google exists to help people find specific things, it will likely show a page with a specific focus, i.e., the most relevant one, rather than a page that tries to rank for multiple different topics simultaneously.  Wikipedia is a website about everything but only because each page is about something particular. Imagine how unhelpful it would be to see its homepage instead of this page for the query “table football.” Reason 2. Google is good at catching close variations and misspellings  Have you noticed what happens when you misspell something in Google?  Google will correct you like a grammar teacher because you likely had something else in mind when typing that search term.  But what about close variations and synonyms?  Same thing. Google will rank your page for keywords with the same meaning and intent without you having to target every single variation intentionally. It knows that people search for the same thing in different ways. To illustrate, let’s compare “submit website to search engines” and “website submission to search engines.” The SERP comparison in Ahrefs’ Keywords Explorer tells us…

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Source: lbm demo