How “Deep Content” Will Protect Your SEO in the AI Era

SEOs are panicking that AI is taking over and their jobs are done. But I’m uncharacteristically optimistic this isn’t the case. Yes, AI has changed SEO forever (and will continue to do so), but it’s not going to kill it. We just need to adapt. How? By prioritizing “deep content” about topics that can’t be answered quickly or easily. Here are three reasons why I think this is the future of SEO. : Even with half the answer cut off, the issue is clear: it tells us what to do but not how to do it. How do we choose the right objective? How do we pull data from Google Analytics, our CMS, and website crawlers to compile a content inventory? Which are the “appropriate tools” that will help with the audit? Because this is a deeper topic, it needs a deeper answer. You can’t get that from AI. You need to click a result to find a tutorial from someone with actual experience performing content audits. These are the kinds of topics you should be prioritizing in an AI world. How can you find “deep” topics? There’s no exact science. It’s largely about knowing your industry well and applying common sense. However, if you’re doing keyword research, you can narrow things down by excluding keywords that trigger featured snippets. After all, if Google thinks a query can already be answered well with a featured snippet, an AI answer will definitely do the job. You can do this in Keywords Explorer with the SERP features filter: You can also use the “Identify intent” button in Keywords Explorer to learn more about what searchers are looking for. If it seems like something that couldn’t be answered quickly or easily, it’s probably a “deep” topic. For example, it tells us that many of the people searching for “content…

Source: lbm demo