HARO: Is It Alternatives You’re Looking For?
You probably clicked this result because a) you appreciate a good Lionel Ritchie pun, or b) you’ve heard that More ways to get expert quotes and backlinks HARO had a dual purpose for SEOs: it was a place to acquire links, but it also was a place to get expert quotes on topics for your next article. Here are a few more free methods outside the platforms we’ve covered that can help you get expert quotes and links. 1. Follow X’s “request” hashtags We’ve already seen that JournoRequest is a popular X account that shares journalist requests for sources. But you can also follow hashtags on X to access even more opportunities. Here are my favorite hashtags to follow: I used to track the #journorequest hashtag to find opportunities for my clients when I worked agency-side, so I know it can work well for quotes and link acquisition. Here are two opportunities I found just checking the #journorequest hashtag: Here’s another example from the Telegraph—a DR 92 website: 2. Create targeted content that naturally acquires links Certain types of content are more likely to be shared by journalists and PRs than others. One of these types of content is statistics-based content. The reason? Journalists often use statistics to support their points. Once they have included your statistic in their post, they often add a backlink back to your post. We tested this with our SEO statistics post, and as you can see, it still ranks number one in Google. 3. Use Ahrefs’ Linking authors report Another method is to use the Linking authors report in Ahrefs’ Site Explorer. This report shows the authors’ names who link to any website you enter. You can see which authors link to their site by entering your competitor’s domain. Some of these authors may represent outreach opportunities…
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