Grammarly’s SEO Strategy: 11 Interesting Insights

Grammarly is a writing assistant. According to our data, its website gets an estimated 22.2M monthly search visits across 2,468 published pages. If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per month. In this post, I’ll share 11 takeaways from my deep dive into the company’s SEO strategy.  1. 38.6% of its organic search traffic is branded Grammarly gets an estimated 7.8M monthly search visits from search queries containing the phrase “grammarly.” That’s 38.6% of its total organic traffic. Ironically, however, it gets at least a further 590K monthly searches for keywords containing brand misspellings. Given that it has 30M daily users (by its own estimates), this is hardly surprising. In fact, there are over 37K queries in our U.S. keyword database containing “grammarly” with a total estimated monthly search volume of 3.1M.  2. 29.7% of traffic goes to the homepage Grammarly’s homepage gets an estimated 6.6M monthly search visits—almost a third of its total traffic. Despite the company seemingly making some effort to target the keyword “writing assistant” on its homepage (it’s in the page’s title tag), almost all of its traffic is branded.  In fact, its homepage is responsible for 84.6% of all its branded traffic. 3. 90.7% of its traffic comes from 11.2% of its pages Just 277 of Grammarly’s 2,468 pages attract the bulk of its organic search traffic—20.1M monthly visits. This traffic goes to a mix of free tools, blog posts, and its homepage. Grammarly is far from the odd one out here. You’ll see a similar distribution for most websites, thanks to the Pareto principle (80/20 rule).  4. 22% of its content gets no organic traffic 543 of Grammarly’s 2,468 pages get no organic traffic. Here’s a quick breakdown of these pages: 360 blog posts 76 jobs pages 77 support articles 12…

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Source: lbm demo