E-commerce Blogging: 7 Steps to Grow Your Traffic & Sales
Content marketing has become one of the best (and most cost-effective) ways to get traffic to a website. When done right, the traffic keeps coming long after you stop actively promoting it. If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this is the guide for you. I’ve personally grown blogs to over 250,000 monthly visitors, and I’ve worked with dozens of clients in the e-commerce space to help them do the same. Here’s an overview of my seven-step process to starting and growing an e-commerce blog. But first… Seven steps to start and grow an e-commerce blog In my 10+ years as a professional SEO and freelance writer, I’ve worked with over a dozen e-commerce stores to help them grow their website traffic. I’ve also run several of my own e-commerce websites. In that time, I’ve distilled what works into an easy-to-follow seven-step process: 1. Do some keyword research I never start a blog without first doing keyword research. Not only does this make coming up with blog topic ideas much easier, but it also ensures that every blog post you write has a chance to show up in Google search results and bring you free, recurring traffic. While we wrote a complete guide to keyword research, here’s a quick and dirty strategy for finding keywords fast: First, find a competitor who has a blog. Let’s say you’re selling dog food just like v-dog—if I search for “dog food” on Google, I can see some of my competition: In addition to picking interesting keywords, you can also get an idea of how to become a topical authority on the topic of dog food by searching “dog food” in Ahrefs’ Keywords Explorer. This keyword is extremely difficult to…
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