DIY SEO: A Basic 5-Step Guide That Anyone Can Follow

Several years ago, I worked in a startup with no marketing budget. No one had any marketing experience either. Being the only person who had read a couple of marketing books, I was put in charge of the marketing strategy.  Without any know-how or marketing dollars, I read a couple of 1. Get your technical SEO in order If Google cannot find, crawl, and index your pages, it doesn’t matter what SEO tactics you pull out of the hat. Your pages just can’t rank. So the first step is to make sure Google can do all of the above for your site. The easiest way to see if any issues are hindering Google is to audit your website. You can do this by signing up for our free Ahrefs Webmaster Tools (AWT) and using Site Audit to run a crawl of your website. When the crawl is done, you’ll see all the top issues plaguing your site. Click on the number in the Crawled column to see which URLs these are. You can also click on the issue itself to see why it’s a problem and how to fix it. Further reading 2. Do keyword research To get search traffic, you need to target the words and phrases your potential customers are searching for. You can find what these are by doing keyword research.  Here’s the easiest way to get started. You can: Go to Ahrefs’ Keywords Explorer. Enter one or a few relevant keywords related to your website (e.g., if I were a massage therapist, I might enter massage therapy, back pain, back pain relief, shoulder pain relief, and more). Go to the Matching terms report. Here, you’ll see over 400,000 potential topics. But that’s too many. So you’ll want to reduce the list to something manageable. Specifically, you’ll want to target keywords that can potentially…

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