Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan
Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Below, you’ll learn how to do the same. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Let’s get started. 1. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. Why? Because clear goals give you direction, help you measure success, and keep you focused. Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. And an email marketing campaign offering exclusive deals. You’ll map out these assets in your content calendar, which we’ll explain later in the article. 2. Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. And choose the right channels for your content. Use tools like SurveyMonkey or Google Forms to ask your audience about their challenges. If you’re unsure what to ask, start with a template. Both platforms offer pre-made surveys you can customize. This saves time and ensures you’re asking smart, strategic questions from the start. Look for recurring themes or problems in audience responses. This information will come in handy when building audience personas. Next, use Google Analytics to research essential demographic information (if you have enough existing data). Including where your audience lives. Knowing this will inform everything from the language…
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