ChatGPT Shopping: “Buy Now” in AI Chat Is Here

ChatGPT recommends products — complete with photos, pricing, and purchase links — to its 700 million weekly users. And now customers can complete purchases without leaving the chat. BIG deal. But will ChatGPT recommend your products? That’s not automatic. And you can’t pay for placement. What you can do is optimize your site so ChatGPT understands what you sell, trusts your brand, and surfaces your products when buyers search. This guide shows you how. You’ll learn the eight-step framework for getting featured in ChatGPT Shopping. I also spoke with Leigh McKenzie, Backlinko’s Head of Growth and founder of the ecommerce brand UnderFit, to get his insights on what’s actually working. First, let’s look at how ChatGPT decides which products make the cut. How ChatGPT Shopping Works ChatGPT Shopping kicks in automatically for some shopping intent prompts. While it doesn’t fire every time, I found it appears more often than not after testing 100+ prompts. The key? Typing a prompt with clear buying intent. Like “e-bikes that can handle potholes.” Instead of just explaining things or offering advice, ChatGPT Shopping recommends specific products. This includes product images, pricing, and links to online stores and websites where users can make a purchase. Side note: The ChatGPT Shopping experience isn’t consistent. Even with the same prompt, the carousel may (or may not) show. It can also appear at the top, middle, or bottom of the chat. This variability suggests the feature is still evolving. If your store gets recommended, countless high-intent shoppers will see your products. For example, when I tested the e-bike query, ChatGPT gave me a brief explanation of what features to prioritize. But it also provided a visual product carousel with eight products, each in its own card with key details. (It looks similar to Google Shopping ads, except you…

Source: lbm demo