Beginner’s Guide to Content Marketing Reporting
Not sure how to prepare your content report? I get it — too many metrics to report, and what should a report look look in the first place? I promise this will change by the end of this guide. In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. What to include in a content marketing report In this part of the guide, we’re discussing content marketing KPIs and qualitative feedback that will allow you to build a solid report. These are based on our poll on metrics actually used by marketers and a few tried and tested suggestions from us. Keep in mind that your final metrics may differ depending on your strategy. We encourage you to customize your reports. 1. Summary Summaries are designed for stakeholders who just want to know the most important points. They may not have the time or the interest to dive into data and put together an overall picture of your performance. These people will be expecting something like this: Content output: increased by 20%, with 20 new pieces published. Traffic: rose by 35%, reaching 135,000 monthly visitors. Keyword rankings: 50% of targeted keywords now in top 3 SERP positions. Audience growth: expanded by 25%, now totaling 75,000. Engagement: improved by 15% across all platforms. Conversions: grew to 5%, resulting in an additional 50 sales. Recommendations: we’re on the right track, and we’re ready to invest more in content scaling. It’s a good practice to add summaries at all times, but you’ll find them especially useful in large teams and when working with clients. Summaries are put in the front of the report but written last. Don’t write them before collecting and analyzing the data. 2. Content output…
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