B2B Content Marketing: Ahrefs’ Guide
B2B content marketing is creating and promoting content to attract other businesses that are your target customers. Content marketing is essential for B2B businesses because education prospects help them make buying decisions. According to How is B2B content marketing different from B2C content marketing? There are two main differences between B2B and B2C content marketing. 1. More decision-makers Generally speaking, there are more decision-makers involved in the B2B buying process. There are plenty of times when the person using the product or service is different from the one buying it. For example, an in-house SEO may be the one using our toolset, but the chief marketing officer (CMO) or chief financial officer (CFO) may be the one who approves the purchase. As a result, your content will need to target more than just the operator alone. It’ll also have to help the operator convince other relevant stakeholders to purchase your product or service. For B2C, the person buying is usually the person making the buying decision. 2. Buying motivation Most B2B buyers are purchasing for the value you offer, specifically how you help them solve their problems. So you’ll have to prove that value using your content. You’ll also have to show you are trustworthy, you know your stuff, and that other brands have used your product or service successfully. On the other hand, the buying motivation for most B2C products can be more impulsive, e.g., food, fashion, games, electronics, etc. How to do B2B content marketing, the Ahrefs way There is no one right way to do content marketing for B2B. Your content marketing will differ depending on what you sell, whom you sell to, and your goals. As such, it’s impossible to cover every potential variation of the B2B content marketing strategy in this guide. Instead, I’ll focus on…
No comments yet.