Attention Creatives: AI Is Your Friend – Here’s Why You Should Embrace It
The debate over technology and creativity made the news once again this September when Jason Allen won a fine arts competition with his piece, ‘Théâtre D’opéra Spatial’ at the Colorado State Art Fair. The piece was largely created by artificial intelligence (AI) tool Midjourney, which Allen argues “is a tool, just like the paintbrush is a tool. Without the person, there is no creative force.” In this article, we discuss how technology can act as a creative enabler rather than a threat, and the ways in which AI technology should be positioned within your company to rally employee support for creative work enabled by tech. AI Transforms Production processes AI is transforming how we interact with our customers, suppliers and our own teams locally and globally. A centralized production platform can free your team’s time from repetitive administrative tasks to enable creative minds to focus their efforts on strategic, innovative work and enhance their overall productivity. A report from Zapier found that in SMB, 94% of knowledge workers surveyed reported that within their roles, they perform time–consuming and repetitive tasks. However, 66% said that ‘using AI at work allows them to focus on more creative tasks and projects’, which would suggest that AI in this instant lessens time spend on administrative tasks and allows employees to be more productive in other aspects of their role. Not only does this bring more transparency to operations, but it also makes it easier to track progress and identify opportunities to improve ways of working to deliver better outcomes for all. AI Improves the Creative craft Creativity is the foundation of human–centric solutioning. Creative AI doesn’t replace creative craft. You will still need talented individuals to come up with the big idea, to design your assets and to create your branding. Remember that the…
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