Shein Revenue and Usage Stats
Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024. Continue reading to find the latest statistics on Shein usage in 2024. Here’s a quick overview of what you’ll find on this page: Key Shein Stats Shein brought in $32.2 billion in sales worldwide in 2023. In the US, Shein had 46.9 million unique visitors in June 2024. Shein claimed an 18% market share worldwide within the fast fashion category. Around 1 in 4 US consumers report shopping at Shein in the past 12 months. More than 16,000 employees work at Shein. Shein Revenue In 2023, Shein generated an estimated $32.2 billion in sales worldwide, showing a 41.85% year-over-growth. Analysts forecast that Shein’s revenue will hit $50 billion in 2024. Here’s a table with Shein’s revenue growth since 2016: Year Shein Revenue 2016 $0.61 billion 2017 $1.55 billion 2018 $1.99 billion 2019 $3.15 billion 2020 $9.81 billion 2021 $15.7 billion 2022 $22.7 billion 2023 $32.2 billion 2024 $50 billion Sources: Reuters, Statista Shein Downloads Worldwide The Shein app generated a total of 199.37 million downloads worldwide in 2024 (as of October). In 2023, shoppers worldwide downloaded Shein 261.94 million times, showing a 31.38% year-over-year increase. Here’s a detailed breakdown of Shein’s annual app downloads since 2015: Year Shein Downloads 2015 2.71 million 2016 10.23 million 2017 18.66 million 2018 59.06 million 2019 68.26 million 2020 123.43 million 2021 177.49 million 2022 195.84 million 2023 261.94 million 2024 199.37 million Source: Statista Shein…
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