12 Link Builders Share Strategies That Work in 2024
I asked 12 SEOs for the link building strategy that’s working best for them right now. Here are the tactics they shared, how to do them, and tips for success. Pitch “best of” listicles that feature multiple competitors, but not you This has been my go-to link building strategy for quite some time now. What makes this approach very effective is that it touches multiple campaign objectives beyond just building topical authority and improving search rankings. How to do it Let’s say you were doing this for MailChimp. You might want to find listicles that feature brands like ConvertKit and Aweber but not MailChimp—like this one: To find these, run this search in Ahrefs’ Content Explorer: [competitor 1] +[competitor 2] -[your brand] title:(best OR top) For example, to find listicles that mention Aweber and ConvertKit but not MailChimp, you’d search for: convertkit +aweber -mailchimp title:(best OR top) If you spot a listicle where you feel you should be listed, find their email address and reach out to them. Here’s an example email Jason used: I don’t recommend copying Jason’s email word for word, but here’s his and Alex Tachalova’s advice on what to include: Some key pointers for emails: Briefly highlight why your product or service merits inclusion on their list. Reference other reputable lists that have already featured your product or service. Inquire about their criteria and requirements for inclusion. Offer free tool access, complimentary products for review, or case studies that they can review (if you’re providing a service). Our pitches generally include: The client’s previous features in listicle posts. A suggestion to collaborate on enhancing the quality of their listicle post, given the client’s industry expertise. An analysis of top-ranking listicle posts to identify missing tools or information that could offer a competitive edge and improve their post’s rankings. As Jason points out, this…
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