Topic Clusters 101: How to Level Up Your SEO (with Examples)
Topic clusters can strengthen your website’s authority, improve SEO performance, and enhance reader experience. Need proof? Check out our content cluster on SEO marketing: This 57-page cluster provides a comprehensive knowledge hub for anyone who wants to learn SEO. The result? The content cluster ranks for over 29K keywords, driving more than 158K visitors to Backlinko’s website. And it has picked up almost 165K backlinks. In this guide, you’ll learn how to build topic clusters like this one. We’ll share benefits, examples, and tactical tips to help you get started. What Is a Topic Cluster? A topic cluster is a group of pages covering a single topic or theme in detail. This strategic approach links several pages that discuss one aspect of the topic. A central pillar page then brings all these subpages together to cover the topic broadly. Let’s understand this concept better with one of Backlinko’s top-ranking content clusters on YouTube marketing. This content hub covers six themes for YouTube marketing, including creating a channel, making videos, and optimizing your channel. Each theme is a content cluster with multiple articles covering relevant subtopics. For example, the cluster “Optimize Your YouTube Videos” covers keyword research, your title and description, engagement signals, and more. This topic cluster’s performance speaks for itself. Ranking for over 17K keywords with a strong backlink profile of almost 7K links, it has significant search visibility for YouTube-related topics. Core Components of a Topic Cluster A topic cluster strategy includes three core elements: Pillar page: A central page with chapters or sub-sections linking to all the cluster articles Cluster articles: Individual pages targeting specific subtopics and keywords related to the topic Internal links: Connections between the pillar page and cluster articles to organize the topic cluster Let’s see a visual example to understand how these elements…
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