12 Essential Landing Page Statistics
A high-converting landing page is a key component of lead generation campaigns. On this page, you’ll find a curated list of up-to-date statistics about landing page conversion rates, usage of landing page builders, and more. Let’s dive right in! The median landing page conversion rate across all industries is 6.6% (Unbounce) A recent analysis conducted across 9 industries shows that the median landing page conversion rate is 6.6%. The report revealed that the events and entertainment industry achieved the highest median landing page conversion rate at 12.3%, whereas the SaaS industry recorded the lowest rate at 3.8%. Here’s a detailed breakdown of the median landing page conversion rate by industry: Industry Landing Page Conversion Rate SaaS 3.8% Ecommerce 4.2% Health and wellness 5.1% Commercial and professional services 6.1% Financial services 8.3% Travel and hospitality 4.8% Legal 6.3% Education 8.4% Events and entertainment 12.3% Email stands out as the most effective channel, achieving an average landing page conversion rate of 19.3% (Unbounce) Users who visit landing pages via email convert 77.06% more than visitors from paid search. Here’s a detailed breakdown of the average landing page conversion rate by traffic channel: Channel Landing Page Conversion Rate Display 4.1% Paid search 10.9% Paid social 12% Email 19.3% Landing pages with a webinar invitation have the highest conversion rates (GetResponse) On average, landing pages that include webinar promotions achieve a 22.3% conversion rate (vs. the typical 10.76% conversion rate across all landing pages according to the same analysis). 43.6% identify lead generation as their goal with landing pages (HubSpot) Nearly half (43.6%) of surveyed marketers indicate lead generation as their top priority with landing pages, followed by a direct customer purchase (33.7%). Only 9.9% of marketers say they use landing pages to generate new email subscribers as their primary goal. 38.6% of marketers…
No comments yet.