SEO Jobs: How to Build a Career in Search Marketing
SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up from $68 billion in 2022.) Why is this happening? Businesses NEED skilled SEOs to compete in the digital space. And they’re willing to pay top dollar for that expertise (more on that later). In this post, you’ll learn: How to land your first SEO job (even with zero experience) The skills you need to succeed in SEO How to grow your career from entry-level to leadership roles Where to find the best SEO job opportunities Plus, expert tips from seasoned SEO professionals on how to stand out. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Is SEO worth learning in 2024? Absolutely. Here’s why: High Demand for SEO Jobs Are SEO jobs in demand? Well, there are currently over 150,000 SEO jobs live on LinkedIn worldwide right now: And over 5 million LinkedIn members have “SEO” in their job title: This means there’s plenty of demand for SEO experts right now. Those jobs pay well, too. According to Indeed, SEO Specialists earn $64,314 on average, with salaries topping out at $109,005: And an SEO Manager’s average base salary is $78,225 and can rise as high as $125,845: Continuous Learning and Adaptability A career in SEO will keep you on the cutting edge of those strategies and tactics—whatever they end up being. In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). Now we’re competing against AI-generated content for clicks in search engine results pages (SERPs). And more searches are happening on YouTube and TikTok every day. Who knows what SEO will look like in the future. What we do know is that there’s…
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