8 PR Report Examples & Templates to Bookmark for Inspiration
At its core, a PR report is about presenting the impact of your hard work. While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next steps. Let’s get into examples of both… How to create a PR report Now you’ve seen some examples of real PR reports, here’s how to create them. Here’s the TL;DR: Keep your reporting simple by focusing on one clear goal. Tailor the content, metrics, format, and cadence to your audience Don’t overdo it—stick to key insights and recommendations to keep things clear and actionable. 1. Answer a single specific question A great PR report doesn’t overwhelm the reader with information. Instead, it focuses on the most important insights and clearly answers a key question. Think of it as a scientific study, with a central hypothesis that needs testing. Examples: Did we successfully drive traffic back to our site? How much additional awareness did we create with influencers? Did we successfully turn awareness into product sales? A single-minded objective will keep you on track. 2. Keep your audience front of mind Your audience is the most important thing to consider when you start building your report. Ask yourself: Do they really need to know this? What do they actually care about? How do they prefer to consume information? Doing this will help you create reports that keep your clients coming back. 3. Choose the right PR KPIs and metrics Different audiences will be interested in different ways of measuring goals. For example, on-the-ground teams are more likely to care about granular KPIs like the number of dofollow links. C-suite or Directors, on the other hand, will want to see the top-level impact of your strategy. They’ll prefer overarching PR KPIs like share of voice uplift…
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