What Is Enterprise Content Marketing? Strategies You Need To Be Successful
Enterprise content marketing involves creating and sharing relevant content to attract, engage, and retain an organization’s target audience. When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for everything. They definitely have an advantage, but they still have to figure out what content to create and put in the work to rank. Even with all the advantages that enterprise companies have related to the strength of their domain, as well as personnel and resources, they struggle to use SEO effectively to get more traffic. Scale, complexity, politics, lack of strategy, lack of processes, and red tape make content marketing for enterprise companies more difficult than it is for smaller companies. Here’s how to approach enterprise content marketing. Getting buy-in and scaling In enterprise organizations, it can be hard to find your way around, navigate the political landscape, and compete for resources. Don’t expect miracles right away. It can take a while to get traction. Here’s how to make progress. Show off your successes After you have some initial success, show that off repeatedly. Do the whole dog and pony show. Eventually, you’ll find advocates for your work and teams who want to work with you to repeat that success. Replicate your success with other teams or business units and show them off, too. Build momentum one win at a time, and eventually most of the organization will be bought in. Also, try to get involved with any training initiatives the company may have. This way, you can showcase the success you’ve had and educate others on what to do at the same time. When doing reporting and showcasing wins, try to show revenue generated…
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