9 Powerful SEO Software Tools Used by 7-Figure Agencies
SEO Agency of the Year Winner Harry Sanders started StudioHawk when he was just 17 years old and homeless. Fast-forward, StudioHawk grew its revenue from 3.4 million in 2021 to 5.6 million in 2023. Their no. 1 SEO software of choice? Semrush. Semrush will cover most of your SEO needs. But to scale your agency, you’ll benefit from specialized software across different areas of your business. This post shares nine SEO tools verified by agencies, turning over at least a million dollars a year. Let’s get started. What’s The Best SEO Software For Agencies? Semrush – Best for doing all SEO work end-to-end Google Search Console – Best for monitoring site performance in Google Search Screaming Frog – Best for technical SEO and crawling BrightLocal – Best for local SEO Google Analytics – Best for tracking website traffic Respona – Best for link-building campaigns Agency Analytics – Best for client reports Frase – Best for on-page optimizations Notion – Best for procedures and documentation 1. Semrush Best all-in-one SEO software for agencies of any size Price: Starts at $129.95/month with a 7-day trial You’ll be hard-pressed to find an article that doesn’t recommend Semrush as the top tool for your agency tech stack. And for good reason. It’s not just SEO software. It’s an online visibility platform with PPC, social media, and digital PR tools—perfect for marketing agencies. Let’s look at some features. Competitive Research Whether you’re prospecting new clients or doing competitor research, analyzing website performance is one of an agency’s most helpful functions. And Semrush’s “Domain Overview” is marvelous at this. Say your client sells organic bedding and bath products online. They mention that Coyuchi is their top competitor. At a glance, you can see Coyuchi’s authority score, estimated search traffic, and total backlinks. It gets better. Go…
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