7 Easy SEO Tips for Small Businesses
If you’re a small business owner, people are searching for what you do on Google. Unless you show up, you’re missing out on customers or clients. SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time. 1. Claim and optimize your Google Business Profile If you only do one thing as a small business owner, make it to claim and optimize your GBP. A Google Business Profile helps users find and learn about your business in Google search and maps. It’s free to set up and lets you share important details about your business with customers, like its phone number, opening times, and offerings. But here’s the real beauty of Business Profiles: People don’t have to search for your business to see your profile. They can appear for broader searches like “pizza restaurant near me.” This makes them a powerful way to attract new customers searching for what you do. Here are the basics of optimizing your profile: Set the right business category and type Add opening hours (and keep them up to date!) Add contact details Add photos Add your products or services Learn more in our 30-minute Business Profile optimization guide. 2. Get listed on relevant directories People don’t always turn to Google to find small businesses. They also search popular business directories and trusted review websites. Even if they do search Google, they’ll often end up browsing a popular directory anyway because that’s often what ranks. For example, I was recently searching for a cat sitter for an upcoming vacation. I started my search by typing “cat sitter near me” into Google. But I soon ended up browsing a niche directory because that’s what all the top results were. In fact, I even ended up booking a cat sitter through…
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