7 Content Marketing Reporting Tools for Data That Matters
Content marketing reporting tools allow you to track, analyze, and present data and qualitative feedback to your boss or client. Their main purpose is to look back on performance and help make data-driven decisions. This article lists a complete tool stack that will allow you to track all the 5. Analytics tools from social media platforms You will need the built-in analytics from social media platforms to report: Content output. Likes. Comments. Reach. Audience growth. Using your social media platforms’ analytics instead of social media management tools is a cost-effective option. After all, social media aggregators like Buffer or Sprout Social show mostly the same data you can get in native analytics. So if you’re tracking just a few metrics for one to three sites, this is all you need. You can simply report that data directly in your document or feed it to Looker through a Google Sheet. However, this setup may not be optimal for everyone. For those managing multiple social media accounts, handling numerous clients, or seeking more efficient reporting methods, there are alternatives worth considering: Using data connectors for Looker Studio. Using reporting tools like Dashthis or Whatagraph with built-in social media integrations. If you’re not interested in building dashboards, tools like Buffer or Sprout Social should be enough to create reports for all your data. Plus, some of them will also give you data on competitors. Google Looker Studio is a powerful free tool for converting data into interactive, shareable dashboards. With it, your stakeholders can get instant, always-on access to all the important metrics without the need to learn any tools, pay for access or bother you with the smallest requests like showing the same data for a different date range. If you never use Looker or a similar tool, you can see a live…
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