6 SEO Experiments That Help Reveal How Google Works
“Test, test, test!” We hear it shouted from the virtual rooftops of X and LinkedIn. But if you’re focused on running a business, how often do you get a chance to test 2. What happens if you delete content? How important is the main content on a page for ranking? You may assume it’s very important for Google— but the recent trial exhibits from the U.S. Department of Justice suggest that Google has previously relied heavily on how people reacted to documents rather than understanding the documents themselves. What was the experiment? Patrick and the team removed the main content from two pages to determine the SEO impact on our organic traffic. Here’s an example of what one of our blog posts looked like after we removed the main content. At least it’s a quick read. Once the content was removed, we saw an immediate drop. The drop and rebound in Clicks and Impressions was shown clearly on Google Search Console: Although the Clicks drop is relatively small, this is fairly compelling evidence that removing content is a bad idea. What it tells us about Google Whether or not Google understands the nature of the content or infers it from user experience signals, we don’t know for sure. What we do know is that there is a strong correlation between removing our main content and the drop in clicks. With no content on the page about the topic, the relevancy of this result for users hits rock bottom. Can you test this yourself? I strongly advise you not to try this test yourself. Further reading 3. Can you rank #1 in 24 hours? Sounds tough, right? But in one of Sam Oh’s most audacious videos, he tried to rank #1 on Google in 24 hours using only a handful of basic SEO techniques. Sam’s…
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