6 Key Tips to Write Great Product Descriptions (With Examples)

If you own an e-commerce website, your product descriptions are a low-hanging fruit to help you make more sales. A great product description tells a story—the story of who your product is for and how your product can help them get what they want. Because when it comes to sales, it’s not about what your product does. It’s about how your product helps your customers achieve the life they imagine in their heads. But what does that mean? And how do you get more people to click “Buy now” after reading your product descriptions? Let’s set the scene with a few great examples. 6 tips to write product descriptions that convert Ready to start writing? Here are six tips for crafting the best product descriptions possible: 1. Above all else, know your audience Convincing someone to buy something without understanding their needs, wants, and desires is difficult, to say the least. If you want your descriptions to be as effective as possible, you need to know your audience well. Specifically, you need to know the answers to the following questions: What are the characteristics of the target segment or of an ideal customer? (Age, gender, interests, personality, life situation, etc.). What pain point does my product help them solve? What lifestyle does it help them live? If we look at the three examples I gave above, we can answer these questions.  President Lace-Up Boot:  Male, likely aged 25–45, cares about his appearance but also needs a boot that can function, hold up, and look good. It helps the wearer have practical footwear that looks good, feels good, and doesn’t break the bank. Solo Stove: Multiple age ranges and genders, but likely a family-oriented person aged 30–45 or possibly someone who enjoys hosting parties. I would create more than one buyer persona in this case. It helps them…

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Source: lbm demo