4 Ways to use AI for Mobile App Personalization

April 8, 2020 As per a report by Gartner, 37% of organizations have implemented AI in one or the other form. That’s a 270% increase over the past four years. By 2021, 80% of the upcoming technologies will be backed by AI foundations. By James Grills in Smartphones/Mobile Applications Technology Artificial Intelligence has become a buzzword across various industries in recent times. An increasing number of tech companies are exhibiting interest in investing in AI. Consequently, users will see this technology getting integrated into a large number of products and applications. AI technology has witnessed successful adaptations in the education, finance and healthcare domains. However, it is the field of mobile app development that proffers one of the most promising areas for AI. Mobile apps can leverage the potential of this incredible technology to drastically improve user satisfaction. In this article, we will talk about different ways in which mobile app developers can leverage AI for mobile app personalization. AI for Mobile App Personalization Giving users a highly personalized experience is the most crucial factor in app user retention and engagement. Fortunately with AI, this is becoming a lot easier. Nowadays, customers expect personalization at every stage of their app journey. They want to see that you value their time and make every effort to ensure a seamless user experience. Whether someone has just downloaded your app, is a loyal user or even a lapsed user who hasn’t returned in a long time, how you interact with these individuals should depend on where they are on the user journey. Now, a lot of you might think that your existing methods of personalization are adequate to fetch long-term results. But, this might not be true. The expectations of an informed user are becoming higher and higher. Users are increasingly looking for…

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