10 Featured Snippet Optimization Tips: How to Win Spot Zero

Featured snippets are prime real estate in the SERP. They sit at the top of the organic results and immediately grab the attention of searchers. They’re also increasingly common. Featured snippets are now present on 23% of all Google SERPs and get 8.6% of clicks, on average. If you’re doing SEO, you need to be optimizing for featured snippets. What Are Featured Snippets? Featured snippets are short extracts of information displayed at the top of Google search results. The content in a featured snippet provides a concise and clear answer to a query so that a searcher can quickly find the information they need. Types of Featured Snippets According to a 2020 Semrush study, the three most common types of featured snippets are: Paragraphs Paragraph snippets are the most common, with 70% of featured snippets displayed in a paragraph format. This type of featured snippet provides definitions, short overviews of topics, and direct answers to questions. Lists List featured snippets are bulleted or numbered lists that show important information on a topic. They can also include step-by-step instructions. Google compiles the list by pulling the subheadings from a relevant web page. Over 19% of featured snippets are lists. Tables Tables appear in 6.3% of featured snippets. This format is used to provide a simple comparison of information or data such as pricing or sizing. Google can use an existing table on a web page or pull relevant data to create a dynamic table. Google also pulls video content from YouTube for some search queries. To rank for video featured snippets, you’ll need to identify relevant keywords that trigger video content and focus on YouTube SEO. Are Featured Snippets Important? Featured snippets are important because they are the most prominent result on the SERP. Winning a featured snippet can increase your…

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